International Day of Sport: Every Journey Deserves to Be Captured Through Jewelry

April 6th is recognized as the International Day of Sport for Development and Peace—a day dedicated to celebrating the power of sport to unite people, promote values, and inspire change.

Sport is not just about training or competition. It’s a daily game plan. It’s the passion to get up every time you fall, the discipline to chase your goals, and the joy of pushing your limits. Whether it’s the strength of track & field, the balance of equestrian, or the strategy of tennis, every sport tells its own story. A story full of movement, growth, and, of course, determination.

Sport teaches us something simple yet essential: never stop. It reminds us to keep going, stay focused, and find balance—not just physically, but in every part of life. Whether on the field or in our everyday routines, what truly matters is to move forward, evolve, and stay connected to what drives us.

This is the philosophy that JO’S stands for. Inspired by the athletic journey and experience of Ioanna Glynou, the brand was created to embody those exact values: strength, persistence, and personal growth. Just like every sport tells its own story, each JO’S piece represents a unique journey. A reminder that behind every small or big victory, there is always effort.

So today, we celebrate sport. We celebrate movement, strength, and all the little “matches” we take on each day. And most importantly? We remind ourselves that the key is simply to keep going.